Emma Bale will be the new face of WASBAR.

WASBAR and Emma Bale are joining forces for the next few years, and that's promising because the collaboration immediately felt like a perfect match. "Emma is building a promising career in her own unique way. What immediately appealed to us is that she is a style icon and symbol of a young generation with an outspoken opinion and a large portion of guts, just like WASBAR. We want to be a brand that breaks with tradition and reinvents the concept of the restaurant," says Stef Meulemans, CEO of Top Brands, the Belgian group that WASBAR belongs to.

Emma herself is also a big fan of the restaurant. She says: "Wasbar has a strong and progressive youth vibe, that is its target group and I totally agree with that. What's more, I think it's ideal for students to do their laundry there or, as in my case, to do it for work, eat something tasty and get together with friends."